Dr. Ildikó Fazekas - secretary general
She is an economist and an honorary of Széchenyi University as well as an honorary college associate professor of the Budapest Business School. From 1987 to 1998 she was the director of the advertising faculty in the College of Foreign Trade. From 1996 to 1998 she was the vice-president of the Hungarian Advertising Association and from 1998 the general secretary of the Advertising Self Regulatory Board. She became the vice-president of the European Advertising Standards Alliance (EASA) and in April 2009 she was elected its Chairman. She is also an author of a number of professional articles as well as a lecturer of professional conferences and training sessions.