Article 1 - The Scope of the Code
(1) The Code is the collection of the practical, professional-ethical norms of those engaged in advertising activities in Hungary.
(2) As regards the persons involved, the rules of the code apply to members of the signatory organizations and to all those who volunteer their adherence to the Code.
(3) Except for the political advertisements, editorial contents, including also previews, classified advertisements verbal communication at the spots of sale, official announcement of public services, press releases, and product placement, irrespective of their forms and places of publication, the Code covers all other advertisements published, including also the public service advertisement, sales promotion and all other forms of commercial communication.
(4) In addition to the advertisements published or broadcasted on traditional media advertising media, the Code covers all sorts of digital marketing communications, i.e., any and all kinds of advertisements on the net, websites, e-mails, by mobiles, (i.e., sms, mms, blueetooth), the non-editorial contents, and the advertising contents prepared, published or supported on the website of a firm or made in connection with a product or service by the advertiser, the party preparing or publishing the advertisement or the user. The Code regulates also the contents of online behavioural advertising (OBA) and the way(s) in which such advertisements can be communicated to customers.
