Article 2 - Interpretations
(1) Unless the Code stipulates more sternly, the various expressions shall be interpreted in line with the definitions settled in actual legal regulation.
(2) The Code is to be interpreted in the spirit as well as to the letter.
(3) To see whether the advertisement corresponds to the specifications of the Code, the meaning of the various indications and expressions as generally accepted in everyday life - and in case of b2b communication in relevant profession - shall be decisive.
(4) In evaluating an advertisement, the impact it could make on society shall be taken into consideration, taking into account the method and place of publication. Because of the different characteristics of the various media, a communication which is acceptable for one medium may not necessarily be acceptable for another.
