Article 5 - Identification of Advertisement
(1) An advertisement should be clearly identifiable irrespectively of its location and medium or the technical solution of transmission.
(2) Commercial advertisements claiming to support public interest objectives (as well) should be clearly recognizable as having a commercial character.
(3) In media containing news and edited materials, the advertising character of an advertisement shall be indicated in a manner that is easily and clearly identifiable and the advertiser shall also be identifiable.
(4) Advertiser is not requested to be identifiable in case of advertisements aiming exclusively at raising attention, typically linked to the launch of a product or service (teaser).
(5) In case the central message of the advertisement is that the consumer in order to make the optimal consumer decision may get in contact with the advertiser, the information necessary for creating this contact shall be provided in the advertisement.
(6) Advertisement, regarding the aim of communication shall not be misleading and thus may not create the impression of a study, analysis or market research.
(7) The name of the supporting organization (sponsor) or the brand name, trademark or logo it so requests must be published in a way that all participants, viewers, readers or audience of the publication, program, event etc. sponsored should be aware of the support (sponsoring).
