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The Hungarian Code of Advertising Ethics

Article 8 - Protecting Personal Rights

(1)    An advertisement may not use the name, picture- including drawing, graphic representation or caricature- sound recording or statement of a person in an unjustified way.

(2)    An advertisement may not result in harming the reputation (business acknowledgement) of other natural or legal person or organizations without legal personality. An advertisement may not harm human dignity, piety and historical or cultural honor of dead persons.

(3)    In commercial communication special care must be given to the question of data protection.

(4)    If in the applied trade practice data from children are handled, in the advertisement the children must be encouraged to obtain the parent’s approval.