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The Hungarian Code of Advertising Ethics

Article 9 - Responsibility for the advertisement

(1)    Besides compliance with the statutory provisions, comprehensive liability for the observance of the rules of the Code shall rest with the advertiser.

(2)    Insofar as the presentation and the method of publication are concerned, the advertisement services provider and the publisher (broadcaster) shall also be liable for the advertisement, except that the regulations of the Code are contravened in consequence of the execution of the advertiser’s instructions. Liability shall rest with the advertisement services provider and the publisher also in case if the identity of the advertiser cannot be established through fault of the publisher of the advertisement.