Login

Please login to see content restricted to members

The Hungarian Code of Advertising Ethics

Article 12 - Special regulations on public service advertisement

(1)    The advertiser of a public service advertisement must be indicated in a clearly identifiable manner in the advertisement.

(2)    A public service advertisement containing a call for financial support or donation shall clearly and unambiguously indicate the name of the beneficiary and the destined use the funds gathered.

(3)    A public service advertisement may only generate fear or contain shocking element(s) and dramatic presentation methods in a manner and to the extent that is necessary for the effective communication of the goal of public interest that the advertisement is aiming to popularize or introduce.