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The Hungarian Code of Advertising Ethics

Article 16 - Advertising of healthcare products

(1)    An advertisement of healthcare products, food supplements, foodstuffs, cosmetic products, and any other products developed to improve or restore physical well-being and not classifying and distributed as drugs or as medical aids shall not imply that they are such. The nature of the product shall be identifiable unambiguously.

(2)    The advertisement of a prescription drug that can be legally advertised shall, in addition to the statutory provisions regulating the advertising of drugs available over the counter, also unambiguously show the product category, the term “prescription drug”, and that the advertisement is part of a promotion campaign approved by the authority in charge.