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The Hungarian Code of Advertising Ethics

Article 23 - Advertisement of premium rate or value added telecommunication services

(1)    An advertisement shall contain visibly, legibly and understandably that a given service is at premium rate, the accurate gross amount payable (in case of a prescription service, the amount of the regular fee), the method in which one can unsubscribe, the opportunity to change for normal tariff and a direct contact to the base rate customer service of the services provider.

(2)    Advertisement premium rate or value added telecommunication services cannot in any way suggest towards the user that the service is free of charge.

(3)    An advertisement may not encourage utilizing a service that is not operating with the conditions, fees and cancellation conditions communicated in the advertisement.