Article 25 - General Rules
(1) Digital advertising may only use available bandwidth only in a justifiable extent, especially in the case of advertisements forwarded to mobile telephones and other mobile devices.
(2) Digital advertising may not limit users in their navigation possibilities. For visitors the option must be provided to close the advertisement or the site containing it, to minimize its size or to navigate from the site if they wish.
(3) In advertising a product or a service via digital device where advertising is directly linked with a purchase opportunity and/or the opportunity of using the service, advertiser should take special care to provide exact and authentic information. Thus, application of Internet and mobile technology that might mislead or in any other manner harm the consumer must be avoided.
(4) In advertising a product via digital device due attention should be paid to the contents targeting adults, linked to an age limit and having advertising materials harmful for the personality development of children and minors, and any additional contents, if any, having reference to these, not to reach these population groups.
