Article 26 - Identification of digital advertisements
(1) If the digital marketing communication is addressed to a specific person, this should be apparent from the subject and contents. The definition of the subject of the communication must not be misleading and must hide its commercial purpose.
(2) The commercial nature of the products and product descriptions published by the business must be unambiguous, and cannot be presented as if the advertisement came from a consumer or an independent organization.
(3) Businesses shall take proper steps to make the commercial nature of the contents or community site set up and/or operated by them to be unambiguous, and also that the provisions of this Code of Ethic were complied with by everyone present on the site.
