Login

Please login to see content restricted to members

The Hungarian Code of Advertising Ethics

Article 30 - Digital advertisements for children and minors

(1)    In the event that the digital marketing communication addresses a certain age group of children and minors lawfully, it must be secured that the presentation of the marketing message was appropriate both from the lingual points of view both as far as presentation are concerned.

(2)     No consumer segments addressing children under the age of 12 can be created with a view to perform online behavioural advertising targeting them.